Lori Greene
Lori Greene is an award-winning proven multi-platform content executive highly proficient in all aspects of media including social, mobile, television, digital, and print. As founder of LPG Enterprises, Greene helps brands such as BRIC TV, Havas, Intel, Advertising Week, Masthead Media, and Brooklyn Cookie Company with digital marketing, editorial, content marketing, social media, and training. Lori was the Senior Partner, Director of Content for Maxus Global, one of the world’s fastest growing media agencies, where she won content marketing’s highest honor – a Pearl Award.
Greene also teaches digital content strategies at New York University and in Temple University’s Master Program and is a guest speaker, panelist, and lecturer on digital subjects. She executed a full digital rebrand of the global company WOBI, home of the World Business Forum, including content alliances with AOL, Inc., Wharton Business School, and Fast Company. She was responsible for exponential social media growth and the company’s first expansion into Asia. Prior, she ran BBC America Digital where she increased web traffic over 100% and won Best Cable Website of the Year for her intelligent integration of television, digital, and social elements. She also increased revenue, social, and digital metrics by double digits.
During her tenure at A & E Networks, Lori Greene used her deep experience in content creation to reinvent History.com with a new strategic vision, leading it to consistent record-breaking traffic. She helped bring Biography.com and History.com to higher levels of concept, content and design leading to a slew of awards including a Top Ten IMA Website of the Year Award. At Reader’s Digest, she led editorial creation and implementation of a global digital content syndication business that resulted in the company’s first licensing deal -- worth several million dollars.
Her stint at Courttvnews.com included saving the digital division from extinction and elegantly balancing editorial concerns with revenue goals leading to close to a million dollars in annual revenue. Greene created content for Court TV’s first-ever mobile campaign, supervised the creation of three business-to-business websites, and oversaw innovative in-house promotions that were featured at the annual Promax/BDA awards.
Lori Greene is the VP of Student Affairs for NY Women in Communications and runs programming as a board member of the Content Council. During her time as President of Women in Cable Telecommunications’ NY Chapter she grew membership, ran sold-out programs, and devised new ways of engaging the cable business audience. Before aiming to conquer the digital frontier, Greene was a highly sought-after television producer for Travel Channel, Food Network, and Lifetime.
Greene has a global perspective borne out of travel to all seven continents and over 120 countries from her days as a travel journalist. She’s interviewed subjects as diverse as Julia Child, Calvin Klein, a famous political prisoner in a Peruvian jail, and Dr. Michael Mann, the climatologist at the epicenter of the climate change debate.
When not working to transform digital entities, Greene concentrates on goal-oriented adventures -- she summited Mount Kilimanjaro, ran the New York City marathon, and snorkeled for miles with spawning salmon in a frigid Canadian river.